My original concept for the target audience was 15-21 year olds. Appealing to an audience that is within my age range means I can appeal to their lifestyle as we share a similar one. The humour of my show was subsequently directly aimed at this age of people. My show has turned out to appeal more to a male audience than a female one. This could be to do with the humour but is most likely to be because 80% of my lead cast is male. Males (at least from my studies) are also more likely to be the ones browsing YouTube for lengthy periods of time. This would make them more likely to come across our show by chance.
Detention Deficit's fan-base is on Facebook mostly. This again reinforces my idea for the target age, as the target age (of 15-21 year olds) make up the majority of the people that populate Facebook.
Target audience character profile:
18 years old
Likes media, and is interested in Media Studies
Often spends time browsing the internet
Enjoys a wide variety of music, however often listens to rock and pop
Attends college, gets the bus
Often uses YouTube as a distraction when working
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